Brijmohan Gupta

With everything going digital. How often do you find hand painted posters paintings that were specially commissioned to promote that one movie that came out in the theatres back when printed posters were not a thing. These paintings are not only rare but also very unique owing to the digitalisation of promotions.

A painting of Mother India or Pakeezah made especially for that time, no copies, no reproductions. Late Brijmohan Gupta (Devdas) was one such artist who painted beautiful Bollywood original poster artworks that are now being appreciated across the globe. His works today valued at millions are now being preserved in museums and being sold to selected collectors who value Bollywood Memorabilia. Recently his son M.D. Gupta donated two of his original artworks used to make posters to the National Museum of Indian Cinema which was inaugurated by Prime Minister Narendra Modi on January 19.

Thanking for his contribution the nodal office of the museum wrote to MD Gupta, “We convey thanks on behalf of NMIC and film division for donating two paintings made by late Brij Mohan Gupta (Devdas). Your donation is an invaluable contribution for the museum. We look forward to your continuous support in making the museum a national prestige.”

His collection was recommended by Union Minister Arjun Ram Meghwal to the government, as he wrote to Rajyavardhan Rathore, union minister of state for information and broadcasting requesting him to consider Gupta’s paintings for purchasing along with paintings and posters from other parts of the country for NMIC. “Gupta has donated two paintings for NMIC. It is requested to take necessary steps to include his paintings in the purchasing procedure,” reads Meghwal’s letter to Rathore.

A renowned Bollywood Cinema poster painter whose works are now treasured collections and displayed in the National Museum of Indian Cinema. His son M.D. Gupta discovered these prizes possessions after his father’s death in 2001. Valued today at good prices, Gupta donated two of his late father’s original poster artworks to the museum so that his art could be appreciated and remembered by all. Now in talks with a motion picture museum in Los Angeles, California, Gupta has found interested collectors across the continent as well.